Kat

Case Study with Katherine O'Toole

Title: Cinematographer

Pronouns: She/her

Location:Oakland, CA

Program: Private coaching package

Challenges:

  • Forming agreements + contracts with clients
  • Pivoting from producer to cinematographer
  • Extending networking and portfolio to increase gig opportunities
  • Financial decisions around upgrading gear + professional development
  • Strategizing the game plan to self produce feature film
  • Navigating a volunteer role with a social justice organization that was important and demanding

Proudest Success:

  • Created meaningful goals and achieved them step by step
  • Updated portfolio and website presence
  • Raising rates to bring in sustainable income
  • Refining client load to work with awesome partners
  • Working on well paid, value aligned projects
  • Stepping onto bigger productions, leading bigger crews
  • Making more beautiful and meaningful productions
  • Transitioned leadership within volunteer position with integrity and care
  • Launching self produced phase 1 of feature film
  • Built a beautiful garden & created restful moments for self care & community
  • Earning more money, having more pleasure, specializing in work
  • Well positioned to collaborate with amazing crews
  • Able to ask for what is needed to create a great product which leads to better work (better tools, paydown debt, buy a car, enroll support from community + clientS)
  • Built website
  • Drastically changed the way she approached her daily, weekly, and monthly workload - with more ease and grace!

When I first met Kat, it was the beginning of the pandemic and her role as a one-woman-band for video production was rapidly changing.


Producing video work solo was drainingher energy and felt unsustainable both creatively and financially.


We worked together to create a clear vision and strategy that allowed Kat to make a solid pivot to focus solely on cinematography.


With clarity about her role and purpose, Kat invested in the right things - she upgraded her kit, built strategic relationships, and highlighted key elements of her portfolio to land her on projects with values aligned teams and create beautiful pieces of art that have a huge impact.


Bonus pivot - Kat shifted a key role that had been an energy drain for her social justice volunteer organization.


She helped implement a team to replace the role from a single person into a group of people who could support one another to share the work and avoid burning folks out.


Shifting the work from a single person to a larger group helped make a key function of the organization more sustainable.

In Kat's words:

"Slam's gentle guidance has opened up a way of seeing a clear path forward. Each day I feel closer to my vision and more delighted to be on my way."

Schedule a free 30-minute Joy Ride (Zoom conversation to learn more about your business) and see how Nimble Roots can help you tune up your ride.

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