Case Study with Katherine O'Toole
Title: Cinematographer
Pronouns: She/her
Location:Oakland, CA
Program: Private coaching package
Challenges:
Proudest Success:
When I first met Kat, it was the beginning of the pandemic and her role as a one-woman-band for video production was rapidly changing.
Producing video work solo was drainingher energy and felt unsustainable both creatively and financially.
We worked together to create a clear vision and strategy that allowed Kat to make a solid pivot to focus solely on cinematography.
With clarity about her role and purpose, Kat invested in the right things - she upgraded her kit, built strategic relationships, and highlighted key elements of her portfolio to land her on projects with values aligned teams and create beautiful pieces of art that have a huge impact.
Bonus pivot - Kat shifted a key role that had been an energy drain for her social justice volunteer organization.
She helped implement a team to replace the role from a single person into a group of people who could support one another to share the work and avoid burning folks out.
Shifting the work from a single person to a larger group helped make a key function of the organization more sustainable.
In Kat's words:
"Slam's gentle guidance has opened up a way of seeing a clear path forward. Each day I feel closer to my vision and more delighted to be on my way."
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